The different media channels are becoming increasingly diverse and the various fringe media are converging, presenting creators with more and more challenges both in terms of subjects, use of tools (e.g. artificial intelligence), business models and reaching various target groups. The presenters at our conference will discuss various subjects including the current state of media, recipient target groups, various researches carried out in the fields of media literacy and the protection of minors and their results while analysing the present state of film culture as well as its interpretation and application.